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3 Secrets To Help You Banish The Dread, Anxiety And Stress Of Self Promotion.
Have you heard the saying it's not enough to be a (insert your profession / trade here) you also have to be a great self promoter of (insert your profession /trade here). Now for a lot of people the very idea of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's just like anything else, with the right tools, strategies, assistance and most importantly the right mind set you can discover the fun in self promotion to where it even becomes effortless self promotion.
Perhaps the first thing you can do is to stop thinking of self-promotion as a project and start incorporating it into your regular business activities as an essential business generation tool.
Like a a "keep-in-touch strategy." That is made easy by using an autoresponder service.
There are many autoresponder services out there, do your research and decide the one that best meets your needs.
Make a habit of regularly sending your clients and potential clients emails, personal notes and helpful articles.
It means: giving before you get building and maintaining relationships and honoring your commitments.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a presence in the marketplace.
Three things you can start doing yourself today are:
(By the way if these ideas don't resonate with you, you really do have to get over it, you simply have to overcome the fear of self promotion and embrace it, as just a fact of growth - in business, at work, home, school)
1. Set small daily self-promotion goals.
- write someone a line,
- joining a networking group,
- donating your service,
- writing an article,
- starting your blog,
- or showing up at an networking event.
IT MAY TAKE SOME TIME TO SEE THE END RESULT IN NEW CLIENTS, but it gets you taking action.
Reality check - clients will come to you when it is right for them, not you, and you have to be available to serve them when that time comes.
You won't build your business / your career / you life without taking action.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their name and contact details.
3. Be proactive - follow up, follow up, follow up.
- Stay in touch tactfully.
- Thank them for selecting you and your service.
Even if they only use you annually make an effort to stay in contact.
Keep your customers up-to-date of your activities, your newsletter, specials etc.
Sometimes it's difficult to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is on you.
When you get down to it marketing your service is about marketing YOU.
You need to sell your potential clients on you:
Your uniqueness, your brand, your value - what you have to make their lives better.
You will find it challenging, even impossible to achieve greatness or sustained success without the willingness and ability to be a shameless self-promoter.
If you come at it with the right approach you will discover the fun in self promotion
So go on, make it fun, enjoy it and promote yourself now!
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